Saturday, 28 January 2012
Calling everyone with an interest in market research and company information!
SMU Library has arranged a free, online trial of the Key Note database until 7th March 2012.
Key Note is a leading provider of market intelligence in the UK. Offering a combination of market research and company information on one easy-to-use platform, it is possible to perform a dual search for company information and market research in one simple step.
Market research: analyse every major market sector, including brand strategy, buying behaviour, competitor analysis, market forecasts, SWOT/PEST analysis, etc. All reports are available alphabetically if you click in to the first pod on the main page of the site.
Company information: access to up to 5 years of company financial information for more than 7 million UK companies, including a ‘People Search’ for directors. The key ratios offered are profitability, efficiency, liquidity, gearing and employee performance, as well as company overviews, detailed accounts and performance analysis.
To access Key Note, go to the business subject pages on the library website. Click on the Databases tab in the top left corner of the screen and then find Key Note in the alphabetical listing.
We currently subscribe to Datamonitor360 for marketing and company information – does Key Note provide a better alternative for your needs? Have a look and let us know what you think!